We empower businesses with tailored guidance in areas like business growth, 
go-to-market strategies, innovation, and comprehensive due diligence, helping you reach new heights.

Explore the various focus area capabilities that we offer:

Business Strategy

The imperative for business strategies that can build a durable competitive edge and drive value creation has never been greater. Our strength lies in the rich local insights harnessed through our extensive network of research offices around the world and our expertise in supporting strategy implementation, including our track record of supporting numerous M&As and capital alliances. We help our clients bring their strategic vision to life.

Our Case Studies

Issues & Opportunities

Developing Digital Strategy for the Logistics Industry

The Challenge

The client provides Infocomm Technology (ICT) solutions for the logistics industry, but faced challenges in establishing a robust service foundation and business was slowing. The company sought a new growth strategy, recognising that the logics industry had digitised substantially during the Covid-19 pandemic. Moving away from existing solutions, they looked for new opportunities that would resonate with the market.

The Process

We studied the client’s existing solutions and technologies, while looking at the logistics industry as a whole to pinpoint focus segments. Each of these was investigated for challenges and the potential for new innovations, and insights were drawn from interviews with potential clients and benchmark companies. This groundwork helped identify new business areas that could form the core of the client’s future business growth.

The Result

Inefficiencies still remain in the Southeast Asian land logistics industry, where we identified areas with growing market demand in the digital space, where the client’s core technology could build a durable competitive advantage. We also identified local ICT players interested in partnering with the client, and proposed a viable growth strategy for the client. 

The new businesses we have identified are now becoming one of the pillars in supporting the client’s business growth.

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Auto Assembly Line Tools - Market Validation Study in China 1

The Challenge

The client provides Infocomm Technology (ICT) solutions for the logistics industry, but faced challenges in establishing a robust service foundation and business was slowing. The company sought a new growth strategy, recognising that the logics industry had digitised substantially during the Covid-19 pandemic. Moving away from existing solutions, they looked for new opportunities that would resonate with the market.

The Process

We studied the client’s existing solutions and technologies, while looking at the logistics industry as a whole to pinpoint focus segments. Each of these was investigated for challenges and the potential for new innovations, and insights were drawn from interviews with potential clients and benchmark companies. This groundwork helped identify new business areas that could form the core of the client’s future business growth.

The Result

Inefficiencies still remain in the Southeast Asian land logistics industry, where we identified areas with growing market demand in the digital space, where the client’s core technology could build a durable competitive advantage. We also identified local ICT players interested in partnering with the client, and proposed a viable growth strategy for the client. 

The new businesses we have identified are now becoming one of the pillars in supporting the client’s business growth.

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International Expansion

Choosing the initial country for market entry is a crucial step and can significantly impact future expansion initiatives. We assist clients in devising the right strategies and identifying suitable partners to facilitate smooth expansion into new overseas markets, be it starting up or expanding their presence. Our robust global network of offices allows us to effectively pinpoint and tailor the optimal market entry strategy for our clients.

Our Case Studies

Issues & Opportunities

Expanding into the Health Supplements Market in Southeast Asia

The Challenge

Post-acquisition, the client wanted to amplify the newly acquired subsidiary’s line of health and beauty supplements, as part of efforts to create consistent synergy with the parent company. While local production was an option, the client focused on expanding through exports into several Southeast Asian markets.

Y&S was tasked to understand and analyse the market landscapes, to determine the ideal priority markets for expansion. The client also sought specific strategies, actionable steps and a list of potential partner companies.

The Process

To gain a comprehensive understanding of the markets, we proposed a two-step consulting project:

Step 1: Market Foundation Research
To narrow down promising country and segment combinations, we looked at market environments, consumer trends, industry landscapes and regulations, and more to identify business opportunities.

Step 2: In-depth Exploration
For the promising combinations, we interviewed industry players to concretise marketing strategies, potential partners and more.

The Result

The client emerged with a full understanding of the regional health and beauty supplement market, and Y&S devised a comprehensive market entry roadmap for each priority country, encompassing short, mid- and long-term perspectives.

From this, the clients were able to formulate specific market entry strategies internally in order to meet their growth objectives.

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Market Entry/
Feasibility Studies

There is always a high degree of complication to understand the root of market because of limited data and fragmented distribution, especially emerging economies in Southeast Asia. 

Y&S offers end-to-end solutions from primary market research to strategy formulation of entry and comprehensive support on actual entry. We provide more flexible and tangible approaches to make an assessment on markets, because of our established in-depth expertise in local markets, especially in Southeast Asia.

Our Case Studies

Issues & Opportunities

Feasibility Assessment through Test Marketing Business Model in Indonesia

The Challenge

The client had been considering a large investment in a partner tech start-up operating in certain Southeast Asian markets, and wanted to support their geographical expansion into other regional markets, in this case, Indonesia. The target start-up offered a cloud-platform-based business model. 

There were some regulatory sensitivities, and a thorough assessment was required around consumer demand, technical readiness, legal due diligence and acquisition of partners in the new market.

The Process

The Y&S Indonesia team led the way, leveraging its local expertise to assess the feasibility of this type of enterprise in the Indonesian market. 

Because of the complexity and limitations of the dataset, making this assessment in the typical way was difficult. Therefore, it was decided to conduct a Proof of Concept by actually setting up the platform in Indonesia to gauge the market response, and look at the legal and technical feasibility along the way. 

Y&S also leveraged its local network to find partners willing to participate in the test scheme. 

The Result

The Proof of Concept yielded a dataset that allowed Y&S to assess the feasibility with a very high confidence level. 

Better yet, a business alliance was developed with local players, and we were able to test and experiment with consumer behaviour in an actual business setting.

 From the local response to it, we concluded that the business model was very feasible, and the client sought additional funding in support of the partner’s Indonesian launch.

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New Business/
Innovation

In a rapidly changing world, staying ahead of the technology curve and innovating can be a challenge for any company. We collaborate with you to design the future, to identify your next focus area. 

We look at every aspect from your priorities to your specialties and company identity, and help your company kick off a sustainable business with a concrete business development plan.

Our Case Studies

Issues & Opportunities

Supporting Sustainable Chemical Business Development

The Challenge

Our client, a chemicals business, was seeking to pioneer new solutions and innovations that have social impact. They identified Singapore as an ideal country to initiate novel technologies and to host a hub for cutting-edge start-ups.

This would allow them to become an industry leader and target the global market as well. They needed a go-to-market approach to realise this vision, as well as to identify possible customers and their real-world issues and needs.

The Process

The Y&S team identified and studied important socioeconomic issues as well as their marketability to see the lay of the land. The approach allowed us to filter out topics which the client should focus on. 

We then analysed competitors’ moves among start-ups.

The Result

Our client developed a deeper understanding of the new innovations and processes that they could improve, as well as the socioeconomic issues facing businesses that these solutions could solve.

We also developed a partner list to support the client’s expansion into this space.

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Global Organisation and Operation

As businesses expand globally, the model of management, governance and optimal allocation of business functions shifts from a single headquarter-centred model to a multi-national model that balances localisation and global efficiency.

We offer guidance to help clients design organisational structures, governance and operational models for each stage of overseas expansion, such as adopting regional management structures and setting up shared service centres.

Our Case Studies

Issues & Opportunities

Helping a Food Manufacturer Globalize

The Challenge

Y&S studied the client’s circumstances and challenges and analysed best practices in the food industry. We crafted an overarching strategy for managing the overseas businesses, as well as studying the regulatory and business climates, functions and optimum locations in candidate countries where a regional headquarters could be set up.

The Process

We conducted secondary research on current market conditions to source for key local market players. Interviews with trade associations and relevant government bodies were carried out to support the analysis and to determine the top five competitors.

We then researched these organisations and mapped their current infrastructure. Further information was extracted from direct customers and assembly tool intergrators.

The Result

As part of the critical review of the overseas management system, we devised an organizational plan focused on business impact.

This included recommendations not only to strengthen governance, but also to set up a robust management and support system for business growth.

We also recommended an incremental approach to establishing a regional headquarters.

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Partner Selection/
Matching

Partnerships with local companies are important when entering into emerging markets. Our strength lies in our global presence matched by our strong local networks. 

We offer comprehensive services that include crafting business strategies, identifying and vetting suitable local partners, exploring a variety of collaborative models, and providing hands-on negotiation support to navigate the complexities of varying cultures and business practices.

Our Case Studies

Issues & Opportunities

Expansion and M&A Success in Indonesia’s Construction Sector

The Challenge

A leading Japanese general contractor with a strong presence in Asia was looking to formulate a robust business expansion strategy in Indonesia.  Despite the client’s success with projects and construction of plants for Japanese manufacturing firms in Indonesia, these projects decreased. 

The company needed to secure local projects rapidly and establish a local order acquisition channel, as the Japanese construction market faced limited growth potential. 

There was also low demand in Indonesia for the client‘s advanced technologies such as labor-saving and earthquake-resistant construction methods.

 

The Process

We undertook a comprehensive approach to assist the client in expanding their Indonesian operations, including:

  • In-depth Research: We performed extensive market research on the promising Indonesian construction sector to understand local dynamics.

  • Strategy Formulation: Leveraging our insights, we developed a strategic roadmap for the client to tap into local project opportunities effectively.

  • Local Partner Evaluation: We determined the criteria for the ideal local partners and listed potential candidates, respecting Indonesia’s foreign investment regulations.

  • Alliance Scheming: Various capital alliance schemes were debated to ensure a strategic fit for our client’s business.

  • Negotiation Assistance: We provided support during negotiations with potential partners, aiming to secure favorable terms for the both parties.

The Results

The client was able to solidify its strong foothold in the Indonesian market and is looking to form an equity partnership with a reputable Indonesian construction firm, which will give the client access to profitable local construction projects, and enable the transfer of technical skills and expertise.

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Corporate Restructuring

Corporate restructuring consulting is our service that supports companies that have moved from an expansion/growth phase to a mature or stagnant phase by providing a programme of problem identification, developing a solution and applying the solution. 

Restructuring demands a multifaceted analysis – competitive comparison, market research and internal environment analysis.

Our Case Studies

Issues & Opportunities

An Automobile Manufacturer Reexamines its Thai Portfolio

The Challenge

An automobile conglomerate faced a choice to continue its operations in Thailand.

Y&S proposed and supported the company by analyzing the external and internal environment, analyzing the profitability of each business, and formulating a business strategy.

Our goal was to look at the growth potential and future prospects of the company’s various businesses, discuss them with the client, and reach a conclusion.

The Process

We took the following steps:

  • Identified issues for each business,
  • Performed a benchmark comparison of each business through analysis of the external environment, and
  • Completed the corporate restructuring plan.

The Results

We found that the businesses in focus in the company were more challenging in terms of profitability, growth, and future prospects than other businesses. 

Based on the results of the analysis and the formulation of a future company-wide business strategy, we recommended that these businesses needed to be carved out, which was implemented. 

The client was able to reallocate management resources, steadily expand other businesses, and dramatically increase profitability.

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Missions and Events

We specialize in organizing impactful business matching events in collaboration with trade promotion organizations from key regions worldwide, including Japan, the USA, the Middle East, and Europe.

Our primary goal is to facilitate connections between businesses and local buyers and investors in Asia, fostering opportunities for growth.

We pride ourselves on being more than event organizers; we are facilitators of strategic relationships and architects of growth. We empower clients to establish vital connections that propel their businesses forward in the diverse markets of Asia.

Our Case Studies

Issues & Opportunities

Promoting Identity Preserved Grains

The Challenge

The client promotes the export of high quality, identity preserved grains in the price-driven Southeast Asian market. They needed to demonstrate the effectiveness of the grains to large and mid-sized buyers. 

The Process

Y&S set about creating a programme of events and briefings to showcase the quality of the grains to the right audiences. We developed case studies and scenarios, profiled buyers and identified industry speakers and media to invite to events in five Southeast Asian nations. 

We facilitated webinars, as well as in-country trade missions with face-to-face meetings where there were presentations and sharing sessions from existing local buyers.

The Results

The successful webinars and trade missions included a successful launch event for the “Identity Preserved” brand in Vietnam, attended by 15 delegates and over 70 potential regional buyers. 

Our custom content has been incorporated into the clients marketing and education collateral, too.

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