Consumer Products

Elevating Consumer Experiences 
Food & Beverages

Many businesses face challenges and gaps in their knowledge of consumer behaviour, especially in emerging markets. Others may be looking for in-country manufacturing partners. Our wide range of qualitative and quantitative research and consulting services can address these challenges.

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Our suite of customized consulting services ensures that your unique project requirements are met. Let’s embark on this journey to redefine success.

Y&S’ research and consulting in consumer products is tailor-made for businesses seeking a better understanding of customer usage, attitude and the purchase process, as well as recommendations for introducing new products, channels and sales strategies.

We are well-versed in products ranging from consumer durables to disposables. We have studied the market size, volume, pricing and provided clients with customer insights for:

  • Crystal jewellery in Indonesia,
  • Water filters in Malaysia,
  • Rechargeable batteries in Singapore, and
  • Paper and sanitary products.

Our consumer consultant teams are a mix of specialists in both qualitative and quantitative research techniques, and we are adept at advanced data analysis techniques, such as multivariate analysis, to ensure that your next product or market launch is backed up rigorously by data and feedback.

We have substantial expertise in the food and beverages and agricultural commodities industry. Many customers turn to us for counsel on market opportunities and entry strategies, and we can conduct full audits for food export associations in Asia-Pacific, Europe and the Americas.

Our consulting covers businesses in primary produce, processed foods, alcoholic and non-alcoholic beverages to non-food agricultural products such as palm oil and wood.

Several national food and agricultural export associations from the US, Ireland and elsewhere rely on our data and consulting to promote their products such as meat, dairy, raisins and soybean to Asian markets. For individual producers and firms, we have conducted market entry studies for craft beers in China, competitor benchmarking of baby food products in Indonesia, as well as developing market strategy for nuts and biscuit producers.

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