Since our inception, we have been steadfast in our mission to provide clients with unparalleled market intelligence and strategic insights. Discover the Y&S story: one of dynamic growth, driven by innovation and our unwavering commitment to delivering value to businesses.

Y&S History

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2016

Spire enters into a merger with YAMADA Business Consulting (YBC)

On 15 April 2016, YBC acquired an 80 per cent stake in Spire Research and Consulting, the Singapore parent company of the Spire Research and Consulting group of companies.

2023

Integration and rebranding

YAMADA Consulting & Spire became the legal name for the Group offices, with integration and rebranding activities in full swing.

2024

Launch of YAMADA Consulting & Spire

Primary logo of YNS01 in RGB color, positive version.

YAMADA Consulting & Spire group launches its new logo and website.

We are committed to building long-term relationships with clients by providing tailored solutions. Our bespoke client-focused approach
ensures continued client satisfaction.

YAMADA Consulting

Group's History

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1989

Establishment of Tokyo Financial Planners Co., Ltd

Establishment of Tokyo Financial Planners Co., Ltd. (the origin of YAMADA Consulting Group Co., Ltd.) in Otowa, Bunkyo-ku, Tokyo, as a consultancy for financial planning including training and education of financial planners.

2000

Tokyo Financial Planners Co., Ltd. went public

Tokyo Financial Planners Co., Ltd. went public on the Osaka Stock Exchange NASDAQ Japan market.

2011

Singapore Branch was established

For the first time, YCG expanded beyond Japan, setting up its first overseas branch in Singapore, marking the start of the company’s global operations.

2012

YAMADA Business Consulting (Shanghai) Co., Ltd. was founded

YCG established its first overseas subsidiary in the iconic Chinese city of Shanghai, which hosts the largest number of Japanese companies in mainland China.

2016

YAMADA Business Consulting Co., Ltd. acquired Spire Research and Consulting Pte Ltd.

The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

2016

YBC & Spire (Thailand) Co., Ltd. was founded

YBC & Spire founded their first joint subsidiary in Thailand.

2018

YAMADA Consulting Group Co., Ltd. becomes an operating holding company

YAMADA Consulting Group Co., Ltd. integrated operation of its five subsidiaries (including YAMADA Business Consulting Co., Ltd.,), transiting from a pure holding company to an operating holding company.

2018

YAMADA Consulting Group USA Inc. was founded

Establishment of YAMADA Consulting Group USA Inc.

2018

YAMADA Consulting & Spire Vietnam Co., Ltd. was founded

Yamada and Spire, Ho Chi Minh Vietnam office

Establishment of YAMADA Consulting & Spire Vietnam Co., Ltd., a subsidiary in Vietnam.

2019

YAMADA Consulting Group's shares listed in the First Section of the Tokyo Stock Exchange

Transfer of YAMADA Consulting Group’s share listing to the First Section of the Tokyo Stock Exchange.

2022

Transfer of YAMADA Consulting Group's share listing to Tokyo Stock Exchange Prime Market

Transfer of YAMADA Consulting Group’s share listing to Tokyo Stock Exchange Prime Market due to the change of the organization of Tokyo Stock Exchange.

Spire’s History

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2000

Spire Singapore was founded

In April 2000, Spire Research and Consulting was founded in Singapore. The company focused on highly customised market and industry research bundled with practical growth consulting.

2002

Spire Korea was established in Seoul

Spire formed a partnership with a South Korean research and consulting agency that continues to this day. Our Korean company works with local and international public sector bodies as well as Korean firms.

2003

Spire Indonesia was established in Jakarta

Spire established its presence in Indonesia, the world’s fourth most populous country, at a time when the Indonesian economy was just beginning to demonstrate its tremendous long-term potential.

2005

Spire China was founded in Shanghai

Spire established a presence in Shanghai to address the huge opportunities in what is now the world’s second largest economy.

2007

Spire Malaysia was founded in Kuala Lumpur

Spire Malaysia was launched and quickly won reputable clients from among local and foreign enterprises operating in Malaysia.

2009

Spire Vietnam was founded in Ho Chi Minh City

Spire set up office in Vietnam at a time when the country was seeing rapid economic growth, supported by international investment to execute a China +1 strategy.

2010

Spire India was founded in Delhi

Spire established its office in India in 2010 to position itself advantageously in what is today the world’s most populous country and fifth largest economy.

2011

Spire crosses the 2,000 project mark, with over 50 Fortune 500 clients

Spire has been acquiring Global Fortune 500 clients steadily across its history.

2016

Spire joins the YCG Group

Recognizing strong synergies and commonalities in values, Spire became a part of the YAMADA Consulting Group (YCG), Japan’s largest independent management consulting company. YCG is listed on the main Board of the Tokyo Stock Exchange.

2020

Spire MENA was founded in Dubai

Spire’s newest country office is in charge of seizing opportunities in the Middle East & North Africa (MENA) region that is seeing much transformational growth, particularly in the Gulf economies

2022

Spire's Award-winning Accolade

Spire won the Market Research Agency of the Year award, Bronze, at the prestigious annual Marketing Interactive Agency of the Year (AOTY) Awards. This was Spire’s maiden entry.

2023

Spire named Local Hero, bags 3 Honours

Spire followed up its feat from the previous year with not one, but three major honours at the AOTY. The firm took home the Local Hero award, and Market Research Agency of the Year award, Silver. One of our senior consultants was also a finalist for the Rising Star award.

2024

Spire becomes YAMADA Consulting & Spire

Primary logo of YNS01 in RGB color, positive version.

Marking their integration, YAMADA and Spire unveiled the new brand and website for Y&S.

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