Market Insights

Beauty Specialist Retail Market in Thailand

The Beauty Specialist Retail Market in Thailand has experienced a substantial decline in sales value due to the global COVID-19 pandemic and accompanying economic slowdown. While an increase in online shopping for beauty products was observed, this could not replace the shopping experience of visiting physical stores. This report gives an overview of the market, as well as the key trends in marketing, product and service development, physical store expansion, and financial technology platform adoption.

Authors

YAMADA Consulting Group Co. Ltd

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